Ethos

At Franca Design, La Famiglia is at the heart of who we are. Rooted in the rich traditions of Italian culture, our team of artisans, designers, and craftsmen are more than just colleagues—we’re an extended family united by a shared passion for our craft. This deep familial bond fosters a close-knit environment where ideas flourish and creativity thrives, resulting in the curation of bespoke masterpieces that forge a deep connection between a space and its inhabitants.

At Franca Design, we see art as the ultimate expression of individuality and imagination. We believe that true creativity thrives when artists are free to push boundaries and express themselves boldly. We encourage our artisans to follow their creative instincts, resulting in a collection of work that is as daring as it is beautiful. Each piece embodies character, life, and soul, with our vibrant atelier inspiring bold, distinctive creations that reflect the fearless spirit and uniqueness of the hands that shape them.

At Franca Design, our artisans represent the pinnacle of craftsmanship and expertise. From the careful selection of marble in the renowned quarries of Forte Dei Marmi to the meticulous final installation, every step is executed with unmatched precision and care. This attention to detail ensures that each stone is uniquely suited to the personality of every project. Our artisans' relentless pursuit of perfection transforms raw materials into exquisite works of art, bringing a visionary approach to every project and ensuring that the journey from concept to completion is as inspiring as the final creation.

At Franca Design, we believe that the most inspired creativity flourishes in an environment of openness, collaboration, and a relaxed mindset. Our light-hearted approach reflects our commitment to fostering a workspace where every team member feels valued and empowered to express their ideas freely. This philosophy extends to our client experience, ensuring that every project is a truly collaborative journey. By encouraging our artisans to explore new concepts and embrace innovation without hesitation, we create exceptional designs infused with the positive energy and joy of their creators, that embodies both the ingenuity of our team and the vibrant energy of our collaborative process.

At Franca Design, we draw inspiration from the world’s rich tapestry of cultures, traditions, and artistic expressions. This global perspective is essential to our creative process, informing and inspiring our work in ways that broaden our understanding and enrich our craft. International art and culture are the cornerstones of our design philosophy, allowing us to create designs that not only honour the traditions that came before but also contribute to a new narrative. Each piece we create celebrates the global influences that shape us, intricately woven with our signature Franca flair, reflecting the richness of the shared human experience in every design we bring to life.

At Franca Design, we believe that every moment can be extraordinary when infused with creativity. Our vision of extraordinary living is about more than just beautiful design; it’s about transforming the ordinary into something remarkable. Our approach goes beyond designing spaces—we curate living environments that resonate with the unique stories and personalities of those who inhabit them. Extraordinary living is at the heart of everything we do, as we go beyond aesthetics to touch the fabric of daily life, inspiring a way of living that elevates the everyday.

At Franca Design, we believe that stone tells stories—stories that span centuries and carry the echoes of master artisans like Michelangelo. Our marble, sourced from the same revered quarries that Michelangelo once frequented, speaks of tradition, technique, and an enduring art form. We honour this rich legacy while infusing it with our own knowledge and creativity. Our artisans, inspired by the great masters, bring a fresh perspective to this ancient craft, transforming timeless marble into works that resonate with both the past and the present. By blending traditional craftsmanship with modern artistry, we create pieces that Michelangelo himself would have admired—works that are not only a testament to the enduring beauty of marble but also a celebration of the ongoing evolution of art.